Emotional Intelligence Urban Initiative


          Paul  Cooke-Edwards and John Pellitteri
                      Co-founders & Directors


Who we are

The Emotional Intelligence Urban Initiative (EIUI) aims to promote the development of emotional intelligence (EI) and social-emotional learning to enhance the personal and social well-being of individuals, groups, organizations and communities in urban settings. The initiative three major purposes: (1) to raise awareness of the importance of EI for human development and social relationships, (2) to disseminate information about how EI can improve human behavior, decision-making, social adaptation, motivation and conflict-resolution and (3) to provide EI training & education to expand the impact of EI in communities.

EIUI targets community groups with diverse cultural and socio-economic demographics with a focus on under-served populations. The purpose it to use emotional education to improve the quality of life and reduce some of the numerous risk factors affecting inner city populations. The initiative is developing goals in the following areas:

1)To provide training and education through workshops and programs in schools and community centers

2)To improve community relationships (such police-community relations)

3)To improve the quality of life for individuals and groups by skill training in social problem-solving, conflict resolution and interpersonal relations.

4)To use psychoeducation (social-emotional learning) as a form of prevention and optimal development for particular at-risk population (re-entry population, veterans, adolescents)

5)To encourage government, schools, community organizations leaders to use the principles of EI and to promote EI for their respective community constituents

EIUI will use the following strategies to reach its aims.and meetings with community leaders and government officials, EIUI will promote the importance of EI and encourage leaders and policy makers to consider the social-emotional needs of the community


 [Purpose # 1] 

Through the creation of video formats, blogs, radio broadcasts, and other media, EIUI will develop and disseminate information about the principles of EI abilities and how the development of these skills can improve human relationships. 

Purpose #2]

Through direct workshop training for participants and staff members in various community agencies and organizations, EIUI will increase emotional literacy and EI skills for various constituents. 

[Purpose # 3]

Based in New York City, EIUI aims to become a model program for urban settings to address and reduce the negative impact of risk factors in inner city communities.

EIUI is a specialized program within the International Society for Emotional Intelligence (ISEI) which is a 501(c)3 non-profit educational organization. ISEI dedicated to the global advancement the psychology of emotional intelligence through education and research. ISEI has an executive board and advisory board of researchers, scholars and experts from 11 countries. ISEI promotes programs and conferences that contribute to the development and application of EI principles for the benefit of society.


What are the abilities of emotional intelligence?
The four major ability areas of EI are:

1 )Recognizing emotions (or emotional perception).  This set of abilities refers to our capacities to identify and label emotions in ourselves through awareness of signs in our physical states, our thinking patterns and the social situation.  It also includes recognizing and labeling emotional signs in others through facial expressions, body language, tone of voice and other social cues. 

2 )Using emotions (or facilitating thinking with emotions).  This set of abilities includes understanding how our feelings and thinking interacts and mutually influence each other.  For example, positive moods correspond to greater creativity and openness and would be most effective for tasks that require problem solving and brain-storming.  Using this EI ability allows one to match the “best” emotion to a situation to enable the most effective (i.e. intelligent) outcome.  

3 )Understanding emotions (or emotional knowledge).  When we understand our emotions we have accurate labels for our feeling states, have clarity about those feelings, and can identify what has caused our feelings.  Emotional knowledge includes an understanding that two or more emotions can be combined and recognizing that emotions can change over time to become more or less intense.    

3 )Managing emotions (or emotional regulation).  The abilities to manage one’s own and other’s emotions is an extremely important capacity that is associated with success and psychological adjustment.  These abilities allow us to maintain the “best” or most effective level of emotional intensity, to engage or to disengage from emotions when required, and to be opened to emotional experiences without being overwhelmed.   

4 )Like other types of intelligences (such as the academic intelligence necessary for school subjects) individuals vary in the degrees of each ability. Through education and training individuals can improve these abilities and apply these skills in all areas of personal, social, and professional life.    

Copyright 2017 EIUI 2017. All rights Reserved.

What is Emotional Intelligence and why is it important?

EI is a set of psychological abilities that individuals use to deal with emotions and feelings. Emotions can be considered types of information within ourselves and in our social environments. They have meaning and convey information about the needs, intentions, and thoughts of others. Our abilities to recognize, use, understand and manage emotions gives us power to influence those around us. Emotions are important since they directly influence individual’s motivations, thinking, judgment, decisions, physical and personal health, and overall well-being in life.  

EI was developed by psychologists John Mayer, PhD (Professor, University of New Hampshire) and Peter Salovey, PhD (Professor & President, Yale University) in 1990. Numerous scientific research studies have been conducted in the last quarter century validating this theory and demonstrating the benefits EI. 

 The studies show that people with higher EI**


1) Better social supports and more satisfying social relationships

2) Are less aggressive and have fewer social conflicts

3) Are less likely to abuse drugs and alcohol

4) Have less anxiety and less depression

5) Have less stress and job burnout

6) Are more attentive and engaged in learning

perform better academically 

7) Have greater leadership skills

8) Have greater job satisfaction and personal well-being


University of New Hampshire  

Yale center for Emotional Intelligence



Phone # 347-423-7694